Artifacts from a four-hundred-year-old idea.
The Traders Guild Artifact Program is a limited series of objects — caps, glassware, paper goods — produced on demand and shipped direct. Every piece carries the Heeren XVII mark, designed in 2026 to evoke the seventeen directors who ran the world’s first joint-stock company from a single room in Amsterdam.
Available now
Four pieces. Embroidery or engraving applied on demand. Printful fulfillment, US warehouses.
On the mark.
The Heeren XVII — the “Gentlemen Seventeen” — were the seventeen directors who governed the Dutch East India Company, the first joint-stock entity, from 1602 until 1799. They met twice a year, quietly, and ran the largest capital-allocation operation of their century.
The mark on these pieces is not the VOC’s. Ours is a new design, drawn for the Guild in 2026: a seventeen-point compass over Amsterdam’s coordinates, on a field of deep navy.
Every piece here is embroidered or engraved on demand by Printful in their US warehouses and shipped direct. None of it is available outside the drop windows. That is the product.