Liquidity is a relationship problem.
We know the relationships.
Every venue needs the same two things: market makers who will quote it and institutional takers who will trade it. The Guild has run that pipeline for a dozen venues: full market-maker onboarding and an institutional taker pipeline built from zero for Lighter, MM and taker onboarding plus liquidity program structuring for SynFutures, and market-maker onboarding with an incentive program on Monad for Monday Trade, alongside Orderly and Bitfinex.
Also: MM pipeline and cross-chain liquidity coordination for Orderly; institutional BD and market-maker introductions for Bitfinex derivatives.
Media retainers buy you eyes: reports about how well you're doing. The Guild's pipeline delivers the other thing: depositors, spot buyers, and institutional takers, introduced one accepted conversation at a time.
Liquidity Diagnostic
$7,500 one-timeA read on your venue: depth and market-maker coverage as institutions see it, a target market-maker map drawn from the Guild network, and a prioritized onboarding plan covering the gaps.
The entry engagement. Most venues start here.
MM Onboarding Sprint
from $15k fixedIntroductions to vetted market makers matched to your venue, support structuring terms, and the whole pipeline managed through go-live.
What we did for Lighter and SynFutures.
Institutional Taker Pipeline
from $10k fixedTaker acquisition from 7,500+ institutional members: desks, funds, prop firms. Every introduction double-opt-in.
Built from zero for Lighter.
GTM Retainer
$5k/moContinuous introductions pointed at your actual goal (depositors, spot buyers, institutional takers, counterparties), plus a quarterly liquidity review and priority placement at Guild dinners.
Quarterly opt-out. No lock-in.
All engagements are flat-fee services. The Guild does not accept success fees, token compensation, or outcome-contingent payment of any kind. Introductions are double-opt-in and disclosed to both sides.